Practical local SEO for UK small businesses

Plain-English guides for the things that actually move your rank in the Google local pack. No fluff, no agency-speak.

• Ranking7 min

  Categories matter more than you think: get rank-winning categories right

  Wrong categories = invisible. This guide shows you how to nail them so you rank for the searches that matter.

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• Google Business Profile6 min

  Google Business Profile Posts: boost rank with a simple posting cadence

  Posts are one of the easiest, high-impact ways to keep your GBP fresh and drive clicks. Post once a week and watch.

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• Google Business Profile7 min

  Google Business Profile photos: how to get clicks and rank higher

  Fresh, professional photos signal an active business and drive direct clicks from search. Here's the playbook.

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• Ranking8 min

  Citations: why consistency matters and where to list your business

  Citations are Google's way of verifying your business is real. We show you which directories matter most and how to stay consistent.

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• Ranking8 min

  Local pack ranking factors that actually matter in 2026

  The signals that move local pack rank in our experience and the LocalOutrank Engine's data - and the ones you can safely ignore.

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• Reviews7 min

  Get more Google reviews (without breaking the rules)

  Volume, recency, and response rate all influence rank. Here's how to lift all three without risking a policy strike.

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• Google Business Profile9 min

  Optimise your Google Business Profile to rank in the local pack

  Past the basics: the fields Google actually weighs heavily, and the ones you can safely deprioritise.

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• Google Business Profile8 min

  Set up your Google Business Profile from scratch (UK)

  From signing in to your first verification - the exact order to fill in your profile so Google ranks it from day one.

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