Practical local SEO for UK small businesses
Plain-English guides for the things that actually move your rank in the Google local pack. No fluff, no agency-speak.
- Ranking7 min
Categories matter more than you think: get rank-winning categories right
Wrong categories = invisible. This guide shows you how to nail them so you rank for the searches that matter.
Read guide - Google Business Profile6 min
Google Business Profile Posts: boost rank with a simple posting cadence
Posts are one of the easiest, high-impact ways to keep your GBP fresh and drive clicks. Post once a week and watch.
Read guide - Google Business Profile7 min
Google Business Profile photos: how to get clicks and rank higher
Fresh, professional photos signal an active business and drive direct clicks from search. Here's the playbook.
Read guide - Ranking8 min
Citations: why consistency matters and where to list your business
Citations are Google's way of verifying your business is real. We show you which directories matter most and how to stay consistent.
Read guide - Ranking8 min
Local pack ranking factors that actually matter in 2026
The signals that move local pack rank in our experience and the LocalOutrank Engine's data - and the ones you can safely ignore.
Read guide - Reviews7 min
Get more Google reviews (without breaking the rules)
Volume, recency, and response rate all influence rank. Here's how to lift all three without risking a policy strike.
Read guide - Google Business Profile9 min
Optimise your Google Business Profile to rank in the local pack
Past the basics: the fields Google actually weighs heavily, and the ones you can safely deprioritise.
Read guide - Google Business Profile8 min
Set up your Google Business Profile from scratch (UK)
From signing in to your first verification - the exact order to fill in your profile so Google ranks it from day one.
Read guide